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Armstrong “Chief Storytelling Officer” Collects Stories in Books, CDs and Videos

The collected stories of David Armstrong, president and CEO of Armstrong International, are available in four separate books and on CDs and videos.

David Armstrong has added “Chief Storytelling Officer” to his list of official titles. A passionate advocate of “managing by storying around,” Mr. Armstrong has collected scores of stories from the life and times of Armstrong International. Collectively, they give you an inside look at Armstrong’s unique corporate culture and business philosophy.

The real story of Armstrong is in the remarkable tales of its people and customers. It is these stories that David Armstrong uses to illustrate practical problem solving. His stories also underscore the Armstrong obsession with honesty and decency in business that has made this family-owned enterprise a global company.

Says author Tom Peters of David’s Managing by Storying Around: “This book is timeless, because storytelling’s power is timeless. But it’s timely, too, very timely. The marketplace is demanding that we burn the policy manuals and knock off the incessant memo writing; there’s just no time. It also demands we empower everyone to constantly take initiatives. It turns out stories are a-if not the-leadership answer to both issues.”

To learn more about David Armstrong’s books, CDs and videos, visit www.armstronginternational.com.